05.27.2011
, FRANKLIN, Tenn.
Nissan North America Launches “Nissan LEAF: Gas Powered Everything” Marketing Campaign
Nissan is asking “What if everything ran on gas?” in a series of humorous new spots for the 100% electric Nissan LEAF.
The campaign, called “Gas Powered Everything,” was conceived to challenge the notion that cars can only run on gas. By using humor and asking the simple question “What if everything ran on gas?” Nissan is able to rationally make the case that electric cars' time has arrived.
The full 60-second spot will make its world television debut during the NBA’s The Finals on June 12. Four more 15-second teasers start appearing next week.
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